Photoshoot / Creative Direction
Photoshoot Planning + Prep
Every season, tasc Performance introduces a wide variety of new styles to its consumers. The Fall/Winter 2019 Line was shot in Seattle, Washington in 4 days and as the lead creative on tasc’s in-house Marketing Team, my responsibilities for the season launch included: developing campaigns for marketing objectives, planning outfits and locations, selecting talent, concepting holistic photography assets that could be used on a variety of marketing channels throughout the season, coordinating with a production team in Seattle, Washington, and providing creative direction on set.
Campaign Vision Boards - Created as internal document to plan, approve and build out campaigns to be shot in Seattle
Shoot Day Deck – Created as an internal planning document for marketing team, creative team, and production team to communicate locations, outfits, thematics, and inspiration.
Deliverables
Below is a selection of the final assets from the Fall/Winter 2019 Photoshoot in Seattle that I helped plan and direct.
All photography/videography credit goes to Hunter Holder.
